How We Rank Providers

Brand name reputation on's score is designed to help you make informed decisions and choose the right brand for your needs. Our unique scoring system is based on an algorithm consisting of four parameters. We analyse each of these parameters and - using our unique calculation methodology - combine the results into one combined score. Our algorithm weighs and normalises different parameters from reliable sources on the web and thus ensures a reliable result. It also takes into account situations where some values are missing or incomplete, and the compensation we can get from brands, to create a balanced and holistic score.

We are committed to maintaining a scoring system that is:

  • Transparent

    The parameters that make up the score are explained in detail, to give you a clear "behind the scenes" look at how each score was calculated.

  • Reliable

    The score is based on multiple sources, both internal and external, to allow for a holistic and balanced score that reflects real consumer insights.

  • Up-to-date

    Our score is updated daily to reflect the dynamic nature of brands, industries and user trends.

Calculation of score

The parameters that make up our score are:

Consumer engagement
Customer feedback
brand reputation
Features & benefits

Consumer engagement

This is based on how many people click through to each brand's site via Some brands provide us with information about the percentage of users who make a purchase on their site through, which is then included in our calculation.

Customer feedback

This represents customer reviews of the brand on multiple criteria, such as ease of use, value for money, and level of user satisfaction. We convert user insights into measurable statistics and optimise the score accordingly.

Brand reputation

At we believe in presenting the best options available. To do so, we use a variety of objective third-party data sources. This parameter is based on automated ranking systems such as Alexa Rank, which factors in brand popularity, prestige, relevance and more.

Features & benefits

. has a team of editors dedicated to writing reliable and distilled reviews. Our editors spend hours (and hours) reviewing products and services, comparing features, diving into the smallest details. In this way, we give you high-quality rankings and reviews that save you time, money and headaches.

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